خرید و قیمت کتاب Strategic Management از کتابفروشی و خدمات فرهنگی پامیر
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Forundergraduate and graduate courses in strategic management.
Apractical, skills-oriented approach to strategic management
Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A
Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current
businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop
their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other
textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability
— one of the reasons it is adopted at more than500 colleges and universities worldwide.
Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and
managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive
advantagefor any type of business.
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